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Peningkatan Mutu Produk dan Strategi Pemasaran Less – Contact UMKM “Dapur Nelly” Di Desa Adiluhur, Kecamatan Adimulyo, Kabupaten Kebumen | BTP
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Peningkatan Mutu Produk Dan Strategi Pemasaran Less – Contact Umkm “dapur Nelly” Di Desa Adiluhur, Kecamatan Adimulyo, Kabupaten Kebumen

Founder: Rima Dias Ramadhani, S.kom., M.kom.
Telkom University Purwokerto
21 June 2022
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Deskripsi

Peningkatkan mutu produk dan peningkatan penjualan Kelompok Usaha Mikro Kecil Menengah (UMKM) Dapur Nelly dilakukan melalui inovasi produk dan perbaikan teknologi finishing produk dalam pengemasan minuman kesehatan telang. Produk inovasi berbahan tanaman telang yang di buat seperti minuman kesehatan, jamu dan herbal. Selain inovasi produk, para penggerak UMKM Dapur Nelly juga mendapat pelatihan teknlogi informasi dalam pemasaran yang less-contact. Produk hasil karya para pelaku di jual melalui penerapan teknologi informasi terkini.

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Bandung Techno Park (BTP) is a center for innovation, business incubation, and technology development located within the Telkom University area in Bandung. BTP serves as a bridge between universities, industries, and the government to foster the creation of startups, applied research, and market-ready technology products. Its facilities include coworking spaces, incubation programs, and business mentoring to support Indonesia’s innovation ecosystem.
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