Jurnal Ilmiah (International Conference) "Descriptive Analysis of Reference Group and Family to Purchase Desicion of Phone Touchscreen" | BTP
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Jurnal Ilmiah (international Conference) "descriptive Analysis Of Reference Group And Family To Purchase Desicion Of Phone Touchscreen"

Founder: Harrie Lutfie
Telkom University Bandung
28 November 2017
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Deskripsi

Berisi tentang Opini pelanggan baik melalui referensi Grup maupun melalui Famili terhadap Keputusan Pembelian Handphone Touchscreen.Hasilnya adalah bahwa Family merupakan faktor utama yang mempengaruhi keputusan pembelian Handphone Touchscreen, sedangkan referensi grup merupakan faktor penunjang.

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Bandung Techno Park (BTP) is a center for innovation, business incubation, and technology development located within the Telkom University area in Bandung. BTP serves as a bridge between universities, industries, and the government to foster the creation of startups, applied research, and market-ready technology products. Its facilities include coworking spaces, incubation programs, and business mentoring to support Indonesia’s innovation ecosystem.
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