Deskripsi
Buku tentang perencanaan , pembelian dan evaluasi media. Dan bagai,mana mempelajari perilaku konsumen dihubungkan dengan proporsi media.
Bandung Techno Park (BTP) is a center for innovation, business incubation, and technology
development located within the Telkom University area in Bandung. BTP serves as a bridge between
universities, industries, and the government to foster the creation of startups, applied research,
and market-ready technology products. Its facilities include coworking spaces,
incubation programs, and business mentoring to support Indonesia’s innovation ecosystem.
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